Paper Fashion Show - Promotional Videos

The Art Directors Club of Denver asked us to produce a quick video to announce the call for entries for the 2014 Paper Fashion Show. We developed two videos inversing the footage in each. We shot macro footage in our studio while we cut out the titles. No actual moving animation happens during the video but more than 200 frames were developed in chronological order to 'flash' in over the footage. Utilizing crop marks on the screen we established spaces within the frame where the viewer could expect to see and read copy to initiate a sort of Pavlonian subconscious expectation of legibility. Creative: Christopher Cox and Gary Tussey Music: Dynamite Laser Beam

The Art Directors Club of Denver asked us to produce a quick video to announce the call for entries for the 2014 Paper Fashion Show. We developed two videos. We shot macro footage in our studio while we cut out the titles. No actual moving animation of graphics happens during the video but more than 200 frames were developed in chronological order to 'flash' in over the footage, as well as 3D modeling and animation of the fully cut out paper title sections to seemlessly match the hand shot footage.
Utilizing crop marks and overlays on the screen, we established spaces within the frame where the viewer could expect to see and read copy to initiate a sort of Pavlonian subconscious expectation of legibility.
Design/Graphics/CreativeDirection: Christopher Cox
Shooting/Editing/3D modeling/Animation/Compositing and Final color correction: Gary Tussey
Music: Dynamite Laser Beam
Design/Graphics/CreativeDirection: Christopher Cox
Shooting/Editing/3D modeling/Animation/Compositing and Final color correction: Gary Tussey
Music: Dynamite Laser Beam
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